First Alliance

Technical Representation

1. ♦ Develop and maintain long term relationships with our customers and principals.
2. ♦ Adhere to the highest ethical standards and respect the individuality of all we deal with.
3. ♦ Provide stability for our employees, customers and principals enhanced by a positive working environment in both our business and personal lives.
4. ♦ Our customers and principals are our highest priority.

1. ♦ Raise our customer and principal's expectations so that we stand out above our competitors.
2. ♦ Utilize all our people's resources and encourage their professional growth and fulfillment.
3. ♦ Continuously analyze our processes and methods for improvement and improve delivery of our service to our customers.
4. ♦ Demonstrate a superior sales and marketing capability in our territory relative to what our competitors and principals could provide.

1. ♦ To dominate those market segments our principals participate in and become the foremost, leading edge, technical electronic component sales representative organization in Colorado and Utah.

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Last modified: 04/12/06